Individualized business stationery is an effective and time-honored way of expressing your company’s image. Pens, pencils, writing paper, business cards, booklets, all done in notable and unique design of your company are sure to attract people’s attention and improve your organization’s standing with the public. Don’t forget, however, that only professional designers should be allowed to perform such an important task as creating your company’s unique stationery.
It is a good opportunity to make a strong statement perceivable immediately after a person gets your business card – we are speaking, for example, about recycled paper business card. If your company deals with ecology in any way it is simply indispensable, but even if you work in a completely different sphere it will create a good impression. The people you work with will immediately see that you value the environment and consider it an important thing to apply every effort, even the smallest one, to make our world a better place.
Make sure that your custom business stationery represents an indivisible entity and is consistent in all its elements. There is nothing more ridiculous and pathetic than design in which different elements are mismatched and done in various styles, so keep a watchful eye on the work of your designer and only hire people who have good recommendations. When poorly designed, even a thoughtful recycled paper business card may do more harm than good.
Don’t forget that the first impression is also the most important one. Perhaps your potential partner will not refuse to deal with you judging only by your business stationery designs, but he or she is certainly more likely to agree to your propositions and treat you seriously if you manage to create a good and lasting first impression. Your individual design is not an expense. It is an investment.